Design is not how it looks

but how it works

I'm Chi Kit. A sailor turned designer. Always on the look out for the latest trend and multimedia technology. Having an eye for good design and a sense of style, enable me to balance between visual appeal and usability. Exposed to diverse cultures and industries. Ready to take on a bigger creative leading role.

You will find me at the following places!

InterContinental Hotel Group

Intranet Specialist

Working directly with business partners and users to ascertain the business’ needs and requirements, analyzing and providing alternatives to meet those needs, then design and implement solutions to those needs. Works with senior staff to implement content publishing guidelines and standards, implement educational and training solutions for content authors and publishers. Provide consultation in major content and community development activities, including page layout, navigation hierarchies, graphic design and production. Advised on products' user interface and experience. Provide creative direction and manage multiple multimedia projects.

Hotel WiFi Login Page


Design a standardised login page across all hotel brands under the IHG group. We have mutiple hotel brands, each with different image and different targetted audience. Previously, each hotel engages different internet service providers, which resulted in having their own individual login page not conforming to standards.

Food & Beverage Reference App


Design the user interface of the mobile app and enhance the user experience for both corporate and hotel colleagues. Previously, all reference materials are distributed in printed materials.

Pedro (Charles & Keith)

Senior Media Designer

Responsible for the planning of ecommerce site. Built on Magento enterprise ecommerce platform. Took charge of all digital mediums, balancing fashion trend with multimedia technology, to provide an enjoyable experience to all customers. Built storyboard and produced seasonal campaign videos. Discovered new multimedia initiatives to enhance and strengthen the brand. Lead a team of junior designers to manage projects and to advance on their career path. Worked closely with the marketing and the R&D departments, playing an influential role to the campaign marketing.

Fall Winter 2013 Campaign

Web Design/Video Production

Taking a minimalist approach matching the brand's sharp fashion style, the website is based largely on the black and white palette. The website has to be responsive to serve on multiple devices. Graphical information are displayed as big blocks to ensure it works on mobile touch screen devices. Magento is chosen as the CMS because of its entreprise level ecommerce capability.

The campaign video was filmed in New York. The whole production, from storyboard to post-editing, was carried out in-house. The video was featured on FashionTV.

Singapore Digital Fashion Week 2013

Motion Graphic/Video Production

As a leading fashion retail brand in the region, Pedro celebrates the Singapore Digital Fashion Week 2013 by collaborating with 2 local fashion designers. Pedro has always understand the importance of supporting local talent. The selected designers worked closely with the R&D team to deliver the crossover project. This is an introduction video of the design from one of the selected designers, Frederic Sai, for the Singapore Digital Fashion Week 2013. His design involved a unique blend of different materials and strong colour contrast, to bring out a tint of excitement out of the usual formal leather shoes.

Watch the video on Behance.

Clean Sharp Minimal

And a lot of mathematics

Programming Languages

HTML5, CSS3, PHP, Javascript


Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Final Cut Pro

Content Management Platforms

WordPress, Liferay

E-Commerce Platform



Mac OSX, Windows

Thank You!

Drop me a message at

It's not like everything has to be business. It's cool to keep in touch.

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